Don Jack, Paul Daniels and other magicians.
Does your brand image align your business, product or service with your most profitable market? Does it speak to that market in their terms? It better. I happen to count the entertainer: Paul Daniels as one of my acquaintances. Paul made worldwide headlines with his top-rated television shows and great live performances. Good fortune acquired through magic. In 2003 he staged a one-man show as a tribute to Max Malini, a legendary performer of the early 20th century who travelled the world performing in hotels and theatres as well as giving command performances to many of the world's leaders. Paul told me the secret behind Malini's success, beyond his prestidigitation skills. He targeted his market: the upper-classes, landed gentry, politicians, noblemen and Kings, those of influence and wealth. Malini made sure that he was considered worthy. He learned to speak like them, dress like them, act like them. Of course, he was mysterious and entertaining; people wanted to be aroun...