Don Jack finding celebrity status.

I was thinking about the best way to engage you, dear reader, on the exciting subject of celebrity endorsement that I touched on in last month's blog when I received some exciting news.
I'd been working with a particular client for some time. In that time his personal brand has grown from a reasonably well-known figure to that of probably the most highly recognisable names in his field in the UK. Anyway, he got a call. Word of his is expertise had spread to one of the most influential dynasties in the world. In turn, they introduced him to a line of celebrities, professionals and athletes all hoping he would grace them with some of his genii. The media buzz had now morphed into a bankable business advantage. With substantial rewards on the horizon, he had become the latest A-list must-have accessory. Wasn't that always the plan?
Today we received news that his expertise had been sought by one of the world's most extensive media and management companies keen to fix a contract.
When we discussed his rise to success, we were reminded that there were tough times. Low points usually brought on by encounters with unthinking individuals who could not see any self-serving benefit in behaving with common courtesy. Or worse, those for reasons best known to themselves would go out of their way to make life difficult. At times, it seemed that no-one was listening, when self-belief was in danger of crashing to an all-time low, unworthy of natural talent of such magnitude, we acted as a wake-up call. With more than mere words of encouragement, we offered a vision of the future that was tangible. He could see it, and we helped him to feel it. He says that this together with the love and understanding of those close to him helped sustain him through these times. Now as he is living it for real, he finds himself mentally prepared. He fits the role perfectly; he should, we have rehearsed it in his mind many times over the last decade.
From the first time our fathers' pat us on the back, we learn to respond to praise. Professional endorsement and recognition at the highest level, imbues confidence, empowerment and a unique sense of arrival. Just as well, this heightened emotional state will be a necessary component for achieving the next level of greatness. Attitudes of those around him will change too. I would wager that being left out in the rain will become as distant a memory as harsh words or curly sandwiches.